"For a Better Looking Tomorrow"
Have you seen the commercials or ad maybe the ads in magazines for Vicks NyQuil Vicks? NyQuil launched a campaign to advertise and promote their NyQuil product and in my opinion it was very well done. The campaign involved a series of images of individuals sleeping and not in a very breathtaking way! These ads related to the consumers the truth of what a nights sleep is while being sick. The slogan, "For a better looking tomorrow" fit in perfectly and related to the consumers that in order to experience that "better looking tomorrow" one must rely on Vicks NyQuil.
These advertising was well done in my opinion because they were able to capture ones attention and make us the consumers somehow relate to the terribleness of being sick and miserable. They connected with me on a level that most ads don't. One man mentioned in his comments about the ads, "It was honest and it wasn't like a company was trying to sell something to me". The fact that this ad was honest and relatable makes it a hit in my book, but not only where they honest and relatable they were also humorous. Humor sells I've learned. I am not surprised that this advertising campaign was a success.
If you'd like to indulge in a good fit of laughter, follow the link below. Enjoy.
http://www.youtube.com/watch?v=aT_L1bkoRv0