Advertisments WIth Statistics

     When it comes to creative advertising there are many approaches someone can take to successfully selling a product. One approach we covered in class was incorporating statistics and numerical information in the ad itself. I didn't realize how much this technique was used until I was browsing through a magazine and saw many examples of it.

     I think the main goal with this approach is to make an impression with the numbers presented. The ad in the magazine that really caught my attention was the Great Lash mascara ad. In the ad it states that a tube of this mascara is sold every 1.7 seconds. I was impressed with this information. Just hearing that bit of info I became interested. Incorporating statistics was well done in that ad. The next ad I came across was a Paul Mitchell hair product that just provided me with tons of info that enticed me to maybe try it out. The purpose of these ads was to capture the audience and sell their product by impressing consumers with powerful statistics, both these ads did a good job.

Got Milk? - Got Success?

     One method of advertising a product/service is to include someone famous or well known like a celebrity. I see this strategy as great because of the influence celebrities can have on consumers. The "Got Milk?" ad campaign is a perfect example of how to correctly and successfully incorporate a celebrity.

     In this particular example it has been very successful and has been able to be used repeatedly. I also don't see this campaign going away any time soon because of its immense success. The "Got Milk?" ads are what other ad campaigns should strive to emulate. They rely on the influence of the celebrity to promote the consumption of milk. Along with the celebrity presence, this campaign incorporates a short portion of information that reinforces why milk is good to drink. Overall, this campaign was greatly done. Who doesn't got milk now?