Outdoor Advertising Done Right

     Successfully selling a product or service to someone who is sitting behind a vehicle's wheel going 75 miles an hour is tough to do. However, not impossible. As stated in our assigned readings, outdoor advertising and transit ads are a "true test of creativity".

     This billboard ad is a great example of how outdoor advertising should be done. The product being advertised is obvious (a fitness center) and at the same time a strong visual aid is given to reiterate the product's purpose. I see this ad as being humorous as well as very creative. A well known fact is that humor makes an impression and is a great way to advertise a brand. Well done Silberman's Fitness Center.

Simple, Funny Ad Series

Kodak Rechargeable Batteries

     Kodak launched a series of ads to advertise their rechargeable batteries product, and these ads reminded me of how simple an ad can be but still get its purpose across. There are ads that seem cluttered to me or have to much going on. Ads are a perfect chance to bring out ones' creativity and although the following ads are simple I believe it took a creative mind to spur them on.

     It is quite obvious to me that Kodak is trying to say that these batteries always come back and can not die. The tiger biting into the dog when it's assumed to be dead since it's a rug, the chicken being stripped to the skin yet still alive, I thought these ads were very easy to understand. And not too mention humorous. Some may say they were a bit morbid, and I do not argue that a sense of humor is necessary to absorb these ads. The series was very simple, it contained a picture, the Kodak logo, and the slogan attached to this campaign. This ad series got the point across and had a great analogy to relate to the batteries purpose. Thumbs up to Kodak.

adidas Originals - Star Wars™ Cantina 2010

                          Adidas Commercial - Too Much?

      When I first saw this commercial launched by Adidas, I was overwhelmed and confused. It was full of famous characters and celebrities. This commercial replicated a scene from the Star Wars movie, and featured David Beckham, Franz Beckenbauer, Snoop Dogg, Noel Gallagher, Ian Brown, Ciara, Jay Baruchel, Daft Punk, DJ Neil Armstrong,  Han Solo, Chewbacca, C-3PO and Obi-Wan Kenobi. In my opinion there was too much going on for one ad. It was hard to realize it was an Adidas ad. There were subtle attempts to make the consumer aware of the Adidas logo, but the celebrities and Star Wars characters stole the consumers attention.
       This commercial is a perfect example of when celebrities overshadow the product trying to be promoted and sold. Unfortunately,  having celebrities involved in advertising a product isn't always the best idea. If celebrities overshadow the product, it takes away the purpose of the entire ad. Hopefully, Adidas was able to realize this and take a different approach. If they wouldn't have incorporated so many celebrities the campaign could have been stronger or more effective.

Coca-Cola Zero AD

When I walk down the street or am driving around, certain things can catch my eye. The following scenario definitley would have, had I been able to see it in person. I saw this ad when surfing the internet and it was very impressionable.

This ad is eye-catching and very creative. Who would have thought to make it seem like a huge Coca-Cola Zero bottle was floating in ice cold water in the back of a semi? Well obviously someone had a great idea that left consumers like myself amazed. Coca-Cola Zero was introduced to the public in many ways, however this particular strategy was different and unique than most. It incorporated 3-D dimensions that everyone who the semi passed on the road got to see. This ad inspires me to think outside of the box and incorporate many ad angles beyond the basics. This image made me crave this refreshment which is was in great part the whole point of it; therefore, I deem it a successful ad.