Adidas Commercial - Too Much?
When I first saw this commercial launched by Adidas, I was overwhelmed and confused. It was full of famous characters and celebrities. This commercial replicated a scene from the Star Wars movie, and featured David Beckham, Franz Beckenbauer, Snoop Dogg, Noel Gallagher, Ian Brown, Ciara, Jay Baruchel, Daft Punk, DJ Neil Armstrong, Han Solo, Chewbacca, C-3PO and Obi-Wan Kenobi. In my opinion there was too much going on for one ad. It was hard to realize it was an Adidas ad. There were subtle attempts to make the consumer aware of the Adidas logo, but the celebrities and Star Wars characters stole the consumers attention.
This commercial is a perfect example of when celebrities overshadow the product trying to be promoted and sold. Unfortunately, having celebrities involved in advertising a product isn't always the best idea. If celebrities overshadow the product, it takes away the purpose of the entire ad. Hopefully, Adidas was able to realize this and take a different approach. If they wouldn't have incorporated so many celebrities the campaign could have been stronger or more effective.
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