Outdoor Advertising Done Right

     Successfully selling a product or service to someone who is sitting behind a vehicle's wheel going 75 miles an hour is tough to do. However, not impossible. As stated in our assigned readings, outdoor advertising and transit ads are a "true test of creativity".

     This billboard ad is a great example of how outdoor advertising should be done. The product being advertised is obvious (a fitness center) and at the same time a strong visual aid is given to reiterate the product's purpose. I see this ad as being humorous as well as very creative. A well known fact is that humor makes an impression and is a great way to advertise a brand. Well done Silberman's Fitness Center.