One method of advertising a product/service is to include someone famous or well known like a celebrity. I see this strategy as great because of the influence celebrities can have on consumers. The "Got Milk?" ad campaign is a perfect example of how to correctly and successfully incorporate a celebrity.
In this particular example it has been very successful and has been able to be used repeatedly. I also don't see this campaign going away any time soon because of its immense success. The "Got Milk?" ads are what other ad campaigns should strive to emulate. They rely on the influence of the celebrity to promote the consumption of milk. Along with the celebrity presence, this campaign incorporates a short portion of information that reinforces why milk is good to drink. Overall, this campaign was greatly done. Who doesn't got milk now?
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