Sexism in Advertising

     When advertising, one usually has a particular target audience. I came across a couple ads that caught my attention because they were directed at the female population in a very evident way. I believe that these advertisements get the job done because I feel in a way special. I am a young female and felt a connection to the products being advertised because I did get a sense that they were made for me. I don't see the fact that these ads are concentrated for one gender a bad thing, sexism can be good or bad. In this case it was good. Sexism does sell or capture attention in my opinion.

Targeted Advertising

     Wal-Mart is universal. It's practically impossible to find someone in the United States that has not purchased something from a Wal-Mart. When we purchase something we get a receipt, have you ever taken a close look at that receipt? I did recently and was quite astounded to see another universally popular product logo, Facebook. That easily recognizable blue "F" caught my attention towards the bottom of my receipt.

     The time has come for social networks to be advertised and promoted on receipts. I see this as targeted advertising because Facebook knows exactly the kind of people they will be advertising to and reaching out to. This type of advertising will be very successful because Facebook and Wal-Mart have united forces and since they are both so popular they make the perfect pair. Essentially they will both reach a wide expanse of people which will only strengthen their brands.

Eye-Catching Advertising

     When browsing through my mail, this particular flyer caught my attention immediately. Definitely the delicious looking food caught my attention, but also the words on it. "Free" is always a word that can catch my attention. This flyer was advertising Ruby Tuesday and they did a great job. Not only do they provide a picture of what their food is like but they threw in a great coupon deal that can get consumers a free meal. On the backside of the flyer they provide more pictures of food and then offer consumers another deal which can provide them with more deals as long as they sign up at rubytuesday.com.. This type of advertisement is exactly what got discussed in chapter 11 of our readings. As long as an advertisement can catch the attention of the consumer it is very well done.