Targeted Advertising

     Wal-Mart is universal. It's practically impossible to find someone in the United States that has not purchased something from a Wal-Mart. When we purchase something we get a receipt, have you ever taken a close look at that receipt? I did recently and was quite astounded to see another universally popular product logo, Facebook. That easily recognizable blue "F" caught my attention towards the bottom of my receipt.

     The time has come for social networks to be advertised and promoted on receipts. I see this as targeted advertising because Facebook knows exactly the kind of people they will be advertising to and reaching out to. This type of advertising will be very successful because Facebook and Wal-Mart have united forces and since they are both so popular they make the perfect pair. Essentially they will both reach a wide expanse of people which will only strengthen their brands.