Sexism in Advertising

     When advertising, one usually has a particular target audience. I came across a couple ads that caught my attention because they were directed at the female population in a very evident way. I believe that these advertisements get the job done because I feel in a way special. I am a young female and felt a connection to the products being advertised because I did get a sense that they were made for me. I don't see the fact that these ads are concentrated for one gender a bad thing, sexism can be good or bad. In this case it was good. Sexism does sell or capture attention in my opinion.